Tyler Kennedy and Schroll, both 19 years old, worked together to raise $185,000 in cash, office space, and legal services over the course of just over six weeks in the second half of the academic year. This would be made possible by an app that allowed customers to scan their grocery receipts and earn points whenever they bought something from a partner brand. Schroll pondered whether he could turn this conventional business model on its head, picturing a situation in which businesses would have to pass hurdles in order to demonstrate their commitment to customers. As a result, he began to receive promotional offers from businesses that wanted to thank him for his business. Schroll started stocking his own refrigerator and pantry the summer after his first year on campus, bidding farewell to the university dining halls and meal plans. When Schroll was a student at the University of Wisconsin-Madison, he had the concept for Fetch Rewards. Tyler Kennedy, Daniel Litvak, and current CEO Wes Schroll founded the platform in 2013.

History Of Fetch Rewardsīy scanning their receipts, users of the online shopping platform Fetch Rewards can earn rewards. With the help of the service Fetch Rewards, customers can get free gift cards and cash back when they make purchases at particular retail establishments.įounded in 2012 by Wes Schroll, Fetch Rewards now has over 13 million active users which led to more than $150 billion in US retail sales for its partnering stores, making it one of the most downloaded rewards apps in Google Play and the Apple App Store.

How does the fetch rewards app work